Homegrown By Heroes


Homegrown by Heroes is a new label for produce and food products from veteran-run farms and companies, issued by the Farmer Veteran Coalition. If you are a veteran farmer, rancher, or artisan food producer, apply for the Homegrown by Heroes label today!

Membership Eligibility

Any veteran or active duty member of the United States Armed Forces, without regard to age or era of duty is eligible to use Homegrown By Heroes.

Membership Eligibility Requirements (PDF)

Become a Homegrown By Heroes Member

Application Process

The Homegrown By Heroes application process begins with a short questionnaire.

Click Here to Apply

The Mission

Our Mission is to engage the consumer in a completely new way by communicating that Homegrown By Heroes agricultural products represent the labors of hardworking veterans that have now chosen to become farmers to feed the nation. The Homegrown By Heroes label should represent authenticity, allowing consumers to proudly support veteran-farmers.


The Homegrown By Heroes marketing initiative will afford farmers and/or agricultural producers who have served in any branch of the United States Military (U.S. Air Force, Army, Marine Corps, Navy and coast Guard) the ability to use the Homegrown By Heroes logo on their agribusiness signage and /or agricultural products.

The Assignment

If you are a veteran or active duty member of any branch listed above and would like to be a part of the Homegrown By Heroes initiative, complete the short questionnaire by clicking the “Start Now” button above.


The Kentucky Department of Agriculture, led by Commissioner James Comer, developed a marketing initiative that affords farmer veterans the recognition, pride and consumer support of their agricultural business and products. The success of Kentucky’s efforts will be expanded to a national scale by FVC.

FVC is well positioned to promote, manage and enforce the use of the label given its strong network of over 2,600 veterans and unparalleled expertise in veteran-owned agriculture.

FVC will continue to work closely with the Kentucky Department of Agriculture (KDA) to ensure that the ‘Homegrown By Heroes’ label will only endorse products that can pass the legally mandated safety thresholds to ensure consumer confidence. KDA’s ongoing support of the ‘Homegrown By Heroes’ label will support the expansion of Kentucky’s legacy to the entire Nation.